BeUpstanding wants to help make workplaces everywhere more dynamic, active, and healthy. Built on a foundation of over ten years of research signalling the benefits of sitting less and moving more in the workplace, the BeUpstanding program was designed to change the way we work and think about our health for the better. But if we know that an “upstanding” workplace culture is a healthier workplace culture, how do we get the word out? And, maybe more importantly, how do we make it stick? Large scale behaviour change, like behavioural public health interventions, are understandably very difficult to implement—but here’s the gist. Firstly, we need to consider who we can help the most. Even though it would be great to help everyone affected, finding target populations of those particularly “at-risk” helps interventions target resources where there can be maximum benefit. Target populations are found during the research stage of program development, long before the implementation of an intervention. Our VicHealth review in 2012 helped to identify desk workers as a key target population. Obviously, the dangers of spending most of your day sitting affect everyone, but the BeUpstanding champion toolkit particularly targets workplaces and organisations. This is where sedentary behaviour…
