Discovery Interviews: What are they, why we are doing them, and what have we found?
The BeUpstanding™ team have recently been out and about talking to and interviewing champions, potential champions, teams, and workplaces about their experience of taking part in BeUpstanding. Today we are going to take a look at what discovery interviews are, what they are used for, and why we are doing them. Most importantly we are going to share some of the interesting things that we found. What are discovery interviews? Discovery interviews have one main purpose – and that is for the researcher (or product development team) to understand how the end user is actually using a product. In our case, they are giving us insights into why organisations and champions are taking up BeUpstanding, or why they might consider taking it up, as well as the barriers and facilitators to success. In this round of interviews, our discovery process has involved in-depth interviews with government departments, mining, and fast moving consumer goods (FMCG) companies, as well as on-site observations of work teams, both before and after putting BeUpstanding into practice. Over the past several months we have conducted numerous interviews. We deliberately chose teams with varying levels of engagement with BeUpstanding. We interviewed teams that were actively using the…