This blog was designed to be a one stop shop for all the evidence, resources, tools and tips to help you and your team to sit less and move more at work. But who is actually reading it? Using Google Analytics, we have been able to take a closer look at who has engaged with our content over the past 12 months and how they’re interacting with it.
Who is reading?
According to the latest analytics, the BeUpstanding blog was visited by users from over 50 countries in the past year. For the first time, more than half of the readership came from outside Australia. While Australia remains the top country by traffic (with 2,813 users, accounting for 42% of the total), we’ve seen growing engagement from the United States (21%), Hong Kong (10%), the United Kingdom, China, and Canada, among others.
This shift is more than a statistical fluctuation—it reflects how the research, stories, and strategies we share are resonating with a global audience. The BeUpstanding blog is evolving into a content platform that not only supports toolkit users but also connects researchers, policymakers, and health advocates around the world.
Zooming in on our Australian readers
Over the past year, readers from nearly every state and territory in Australia visited the BeUpstanding blog. The largest number of users came from New South Wales (NSW), Victoria (VIC), and Queensland (QLD), which together accounted for over two-thirds of all Australian traffic. These states also represent the most active regions in terms of toolkit implementation.
Interestingly, the Australian Capital Territory (ACT)—despite being the smallest region by area—contributed nearly 18% of Australian blog visits. This makes sense when we consider the nature of BeUpstanding’s content, which focuses on sharing scientific evidence on reducing sedentary behaviour, practical strategies for improving the workplace, and pathways for implementing behaviour change initiatives. These themes are highly relevant to federal-level policy makers, health program leads, and government procurement agencies, particularly in the context of national chronic disease prevention, workplace health standards, and public health intervention planning.
In Western Australia (WA), while the overall number of visitors was smaller, users spent an average of over 2 minutes and 40 seconds on the blog—by far the longest engagement time of any state. This reminds us that influence isn’t only about volume—it’s also about depth of engagement and content relevance.
What’s Next?
As the reach of BeUpstanding continues to grow, we look forward to seeing more stories and engagement from Tasmania, South Australia, and the Northern Territory. If you’re based in one of these regions, we’d love to hear from you—share how your organisation is making healthy change happen!
This blog was written by Wenqi Yi as part of her 4th year psychological science placement with the BeUpstanding team.
