Hit a Hump? Don’t Let It Slow You Down! We’ve reached the halfway point of the BeUpstanding program, a time when motivation often dips, and you may start to feel the natural slowdown in momentum. It’s completely normal to feel like you’re losing steam, but that doesn’t mean it’s time to stop! Weeks 4 and 7 are designed to keep things fresh and help you push through the mid-program hump by introducing new moves and strategies. But what makes these messages effective? It’s all down to the behavioural change theories that shape them, ensuring that the program is based on evidence and proven strategies to combat these hurdles. Let’s break down how this messaging works, using two key frameworks: the Capacity, Opportunity. Motivation (COM-B) model and the Theoretical Domains Framework (TDF). These theories explain why we behave the way we do and how to change that behaviour. Capability As we hit the mid-program stage, it’s crucial to focus on the ability to maintain momentum and avoid slipping back into old habits. One of the biggest challenges at this point is being aware of how often you’re sitting and standing. Messages like “Identify your danger zones” encourage workers to actively self-monitor their…