When it comes to workplace health, standing up is more than just a physical act—it’s a social one. The BeUpstanding™ program encourages simple changes, like breaking up long sitting periods, that have big impacts on health. But why is it that some workplaces embrace standing meetings or stretch breaks so easily, while others find it awkward—even unacceptable? The answer lies in the invisible force of social and cultural norms. The Power of Norms Social norms are the unwritten rules about how to behave in a group. They are shaped by shared beliefs, expectations, and cultural values. When we are at work, we often adjust our behaviour based on what others are doing—or what we think they expect us to do. Psychologists call this normative influence. According to Social Norms Theory, people tend to conform to what they perceive as normal, especially when they want to be accepted. This means that if no one in the office stands during meetings, individuals may hesitate to do so—even if they know it’s healthier. Cultural Differences in Sitting Norms Cultural expectations play a big role, too. Research shows that in some cultures, sitting for long periods is associated with professionalism, respect, or productivity. In…
