Just who is reading this blog anyway?
This blog was designed to be a one stop shop for all the evidence, resources, tools and tips to help you and your team to sit less and move more at work. But who is actually reading it? Using Google Analytics, we have been able to take a closer look at who has engaged with our content over the past 12 months and how they’re interacting with it. Who is reading? According to the latest analytics, the BeUpstanding blog was visited by users from over 50 countries in the past year. For the first time, more than half of the readership came from outside Australia. While Australia remains the top country by traffic (with 2,813 users, accounting for 42% of the total), we’ve seen growing engagement from the United States (21%), Hong Kong (10%), the United Kingdom, China, and Canada, among others. This shift is more than a statistical fluctuation—it reflects how the research, stories, and strategies we share are resonating with a global audience. The BeUpstanding blog is evolving into a content platform that not only supports toolkit users but also connects researchers, policymakers, and health advocates around the world. Zooming in on our Australian readers Over the past year,…
